Oh hi!
Can i just ask…
You don't need more ideas (You probably already have too many)
YOU NEED STRATEGIC IDEAS THAT SOLVE YOUR PROBLEMS INSTEAD OF FUN SHINY ONES THAT HELP YOU HIDE FROM THEM.
It's 3:19am on monday:
“how can I stop so many people dropping out of my membership!?”
Ruminating
Ruminating
Ruminating
It's 3:06am on Tuesday:
“I really need to stop people dropping out! I've tried everything what do I do!”
Ruminating
Ruminating
Ruminating
It's 9:02am on Wednesday:
You share your problem with ME and I give you the exact idea/s you need to change it!! In detail.
You action it the same week, and literally see a reduction in churn THAT month!!!! BOOM!
It's 3:24AM on a random Friday
“Omg, I have the best idea ever!! What if I turned my membership into a course instead!”
You share it with me.
I pick up on your panic of seeing that everyone else is creating courses, and you aren't, and share even better ideas to solve the real problem you're having. You saved at least a month of time working on building something new and shiny that wasn't even going to solve the deeper problem you had. And instead used my new idea to grow what you already had in a way that worked with you.
could you even imagine having access to a consultant's mind on call whenever you need?
Someone who isn’t AI…
i’m back! Ready to help you and your business again. And it feels incredible!
I never thought I’d see the day where I’d be back with my business and marketing strategy hat on again, ready to commit to helping small businesses do big things again.
It feels like a lifetime ago that I got sick overnight, and literally had to shut everything I'd built down, and to then become burned out through trying to rebrand alongside my health requirements. Thankfully, after some much needed space and time to recover, I'm wildly eager to get back into helping again.
But I’m genuinely excited (and a bit nervous too) to share that the very best parts of Chromatical are back, under my own personal brand, Tri Martin.
This time, I’m keeping things simple, and just doing the parts I love, the things that I’m best at, and that I know you've loved in the past.
And of course… the things that will help you the most.
You know what I missed? and what called me back?
Those dopamine filled lightbulb moments when someone brings me a seemingly impossible problem… and I can see the solution they can't.
They take my advice and come back to me crying with tremendous joy and gratitude.
Back in the day, my (incredible) clients have said things like:
“Trish is a master at marketing and business and I'm obsessed with learning from her.” - Chloe
“She has blown my mind wide open with her insight and ideas - she really does think outside the box” - Michelle
“The knowledge Trish shares is actually invaluable!” - Liona
“Trish is the best - she is a marketing genius” - Harpreet
“I class you as LIQUID GOLD!!!” - Marie
“Her advice and business acumen sets her apart from other marketers” - Rhiannon
“Trish is AMAZING! She deserves 100000000/5 stars! Honestly, if you're considering working with Trish, do it! I promise you you won't be disappointed.” - Annabelle
“I just did a 1:1 session with Trish and, hot damn, this girl knows her stuff.” - Emma
“I LOVE Trish and how her mind works” - Marie
“The thing I've loved most about working with Chromatical is the 'out of the box' strategic ideas that I've been encouraged to implement in my business. I would never have imagined or attempted putting some of these strategies in place if it wasn't for Chromatical!” - Kelly
I cravvvved using my brain for good again.
So now, here I am.
i realised all i wanted to do was solve problems & create ideas
I've spent years (even pre-Chromatical) wishing I could start a business that worked exactly with my favourite parts of business, but also with my greatest strengths.
I'd spoken with many friends over the years saying “I wish I could just have a business where I help people with ideas to solve their problems” - Always thinking it was too simple to work.
It wasn't until 3am one morning, I woke up with an idea, extreme motivation and clarity like you would not believe.
I could see how it would all work.
People WANT simple!!! Straight forward, direct answers. Not giant courses and trainings.
I got my phone out and started writing then and there.
My best ideas always come at 3am… As does thinking about my biggest worries and problems….
And I know that many entrepreneurial minded folk HARD relate!!
Introducing…
THINK WITH TRI
INSIDE THE 3am thinkers club
A simple place >> With a simple structure >> Designed to answer complex business problems >> with high level strategic thinking, ideas and answers.
Whether you wake up with a genius ‘3am Idea’ you want to develop,
Or you have stressful ‘3am thoughts’ about the problems you can't solve…
…you'll love The 3am Thinkers Club
You know those 3am thoughts that wake you up?
Maybe they're stress thoughts. Worry, about how to solve a specific problem. You need someone with those strategic ideas to solve it!!
Or maybe you have GENIUS ideas… (all the time)….Yet again, with one eye open you fumble for your phone, open up your notes and write down something to remember it by in the morning. But how do you know if it's a good idea or just another shiny object idea. How do you know whether it would work? Who would help you develop it?
If you know what I'm talking about, then I know YOU are who are perfect for The 3am Thinkers Club.
Because I know you're entrepreneurial minded.
I know you're inspired.
I know you have ideas that need developing and need someone to work on them with.
I know you probably have a MILLION ideas, and you don't know how to whittle them down to the right ones.
I know you care about your business’ growth and love to experiment with testing new strategies.
I know you take action.
All the reasons you're absolutely perfect for The 3am Thinkers Club.
Why would you need to join if you already have your own 3am ideas?
BECAUSE IT'S WHAT HAPPENS WITH THOSE IDEAS THAT makes them valuable.
Who's going to help you to develop it?
Who's going to be there when you have no ideas for the more serious parts of business that ‘move the needle’ (as they say).
Who's going to honestly audit your ideas?
Who's going to give you that real feedback?
Who's going to see the opportunities you've missed to make it even better?
Who's going to be honest with you if it's not really the best way forward?
Who's going to add the critical steps to it so that it actually WORKS?
AI? Lol, no. Not unless you want an agreeable bot who tells you what you want to hear.
I am. Your new business bestie!!
you don’t need more information.
you need better thinking.
Human thinking!
you need Strategic Thinking That Actually Works
Human-first, strategic ideas, not AI recycled advice, massive courses created for the masses, or old google articles.
imagine having an expert up your sleeve anytime you get stuck? Or when you have a 3am idea you need to audit or develop!
Ask for new ideas for problems like this…
Dog trainer: “People come to me for obedience training, but then they vanish once the dog ‘behaves.’ How do I create something that keeps me in their world long after the first problem is solved?”
Graphic designer: “Every client asks for a logo refresh, but what they really need is brand clarity. How do I sell them what they don’t know they need without scaring them off?”
Course creator on perimenopause: “My audience is exhausted and overwhelmed. How do I sell transformations to women who don’t feel like they have the energy to change anything right now?”
Membership owner teaching pole dancing: “New members join super excited, but they get self-conscious and quit once they realise how hard it is. How do I keep their spark alive when confidence dips?”
Consultant: “I get great results for clients but they never tell anyone else. How do I design my service so sharing it becomes irresistible?”
Photographer: “I shoot weddings and families, but the people who love me most only need me once every few years. How do I make them part of my business story in between?”
Subscription box founder: “People sign up for the free trial box but don’t stay past month three. How do I make the third month irresistible instead of the drop-off point?”
Cool right? No generic 'heard-it-a-million-times’ social media questions, or google-able things.
COOL. STRATEGIC. interesting. IDEAS!!!!
OR Ask for help with your 3am ideas like this…
Event florist: “I’m thinking of launching a subscription for seasonal flowers to stay relevant after weddings. Is this smart, or am I missing a better play?”
Podcaster: “I’m tempted to build a paid community instead of chasing sponsors. Is that the right move, or a distraction?”
Fancy gym owner: “Would having weekend wine-d down gym nights be too much of a clash with health to attract my ideal classy gym audience?”
Travel blogger: “I want to package my guides into a digital membership instead of relying on ad traffic. Does that have legs, or is there a smarter way to monetise?”
Tattoo artist: “I’m thinking of creating a ‘lifetime ink club’ for repeat bookings. Does that actually build loyalty, or just tie up revenue?”
Dog groomer: “I want to launch a membership for monthly grooming instead of one-off visits. Is this sustainable, or am I thinking too small?”
Online yoga teacher: “I’m considering adding a paid mastermind for my best students instead of just more classes. Is that the right shift, or a trap?”
Business coach for creatives: “I want to rebrand my coaching as a ‘creative accelerator’ instead of ‘business coaching.’ Will that resonate, or confuse people?”
Personal stylist: “I’m planning an ongoing style subscription where clients get quarterly refreshes. Is this a smart shift, or the wrong business model?”
Digital course creator: “I want to turn my course into a certification program so graduates can use my brand. Is this genius, or going to backfire?”
Children’s book author: “I’m thinking of creating a series of books, one for each year of the childs life, where the character in it always matches the same age as the child so it's growing with them. Would people buy this? Or is it too niche? That's like many many books!”
develop. build. more brains. more opportunities.
(way) better outcomes.
How My Brain Actually Works (And Why you need a piece of it)
When I work with clients, the number one feedback I get, whether it be in testimonials or word of mouth, people speak a lot about the way I think. While most people (and AI) look at business problems and see the obvious problem and solution... I tend to see patterns and connections that may not be the natural way of thinking for most.
I find the unusual connections. I'll solve your pricing problem using strategies I learned from obscure experiences. I'll fix your course offer problem using tactics from completely different industries. I see your offer and can think of sticky campaign ideas to get you in front of big audiences. My brain doesn't stay in neat little boxes like most.
I see shortcuts that skip entire problems. Most advice is very A-to-B-to-C. My thinking is extremely non-linear. I see the hidden opportunities, the shortcuts, the gaps most don't see.
I totally believe every business needs access to a real human strategist. an external brain, that's not stuck in the everyday operations of what you do, so can see clarity in your issues.
Why Your AI Tools CAN’T DO WHAt the human mind CAN.
You're probably already paying for ChatGPT and whatever other AI tools promised to revolutionise your strategic thinking. They're fast, they're clever, and they can generate business advice while you're patting your head and rubbing your tum.
So why are you still stuck on the same stuff? Or why aren't you actioning those ideas?
Because AI gives you the same answers everyone else gets. Those tools learned from the same business books, case studies, and blog posts that your competitors are reading. When you ask for strategic advice, you get advice that sounds brilliant but feels... familiar. Or that isn’t quite as deep as you hoped. No matter how many times you ask it to think deeper or think more abstract. It’s missing…. something.
And can you trust AI to realllllly deeply know your business. Like in a way that you'd take their advice and run with it? Or would you want to run it by a human expert first?
Here's what AI can't do: Make the random connection between your specific challenge and something I learned working with completely different industries. Read between the lines of your personal market situation and tie things together. Have that "wait, what if we approached this totally differently" moment that changes everything.
AI optimises for patterns it already knows. Human creativity breaks those patterns and creates new ones.
I’m not some AI hater AT ALL, I use AI too!
But that original "holy shit" insight? That comes from human brains making connections that don't exist in any training data.
When you join what I'm building, you're paying for access to what AI can't offer…
The human mind.
MY HUMAN MIND!!!
What you get, and don't get
❌ courses
You've got enough information. Enough programs, enough memberships of content to sift through. Enough podcasts to process. You don't need to learn more… You need to solve stuff. You need to action stuff. And you need to find your way there quickly, without having to sit there trawling through tons of material… much of which you have to try and apply to your personal circumstances.
❌ beginner basics
No Instagram tips and hacks. No ‘new business’ basics. Just cool, interesting conversations, ideas, strategies, and fun stuff to join in on or use.
It's an inspiring space for the deeper conversations, unique situations, innovative ideas!
Not the 3 tips to xyz kind of stuff you see everywhere.
❌ things you have to show up to
There are fortnightly opportunities to join a live call to workshop one of your recent questions (only if you've submitted one) and you'll get 5 mins with me to help you even more!
But it's not a requirement! It's just there for additional help if you need it
Everything is optional.
✅ space to ask tricky problems & IDEAS
Submit your problem or idea with me via a Google Form, wait for your strategic answer/s to come in, including a 1:1 response from me (actually me)! Discuss it in more detail inside the Free community to get everyone else's thoughts!
✅ personalised, custom answers
So that you get high-level answers, there's a simple template to fill out that helps me understand where you're at (and what you're thinking). Then I get my brains thinking and solve your problem with strategic ideas that will help you personally.
I don't just send you generic impersonal homework, or a course to work through. I directly answer.
✅ human answers
I'm proud of this. Although I use AI to tidy up my brain dump of ideas and thoughts that I blurt out in a rambly voice note, (so that it's actually comprehendible). AI comes second. Always.
This is a human first thinking platform. Here to help you with your exact situation. AI is only used to help articulate it in a meaningful way and to save time writing it out manually… so we can do more thinking.
one strategic idea that shifts how you think, could be worth thousandsss
If you get just ONE single idea in six months that generates an extra $10K, $20k, $100k… (which I've helped people with mannnny times over) you've paid for years of access. (And imagine if you asked more!)
That's why we focus on the big ideas to the big problems.
'What time should I post on social media’ isn't going to wake you up at 3am.
And that's why very quickly you'll be able to see how valuable this Club is.
So even if you:
Only ask something every few months
Join to read the library of strategies solved and learn from seeing how problems are solved
Treat it like insurance for when you're properly stuck
...you're getting way WAY more value than you're paying for.
Let's address the elephant in the room
Why This When AI Exists?
You're already paying for ChatGPT, Claude, and probably a handful of other AI tools that promise to transform your business thinking. They're fast, they're cheap, and they can generate business advice fast.
So then… why are you still stuck? (PS: It's not because you're not prompting them right.)
Human-First Thinking
I'm definitely not some anti-AI purist who thinks it's is evil... (Though I have some stories) I use AI daily. They're brilliant for so so much. But I truly believe the original strategic insight has to come from a (smart) human brain first.
I still use AI in The 3am Thinkers Club! If there's a shortcut that saves me time I'm not stupid enough to refuse. But I only use it AFTER I've brain-dumped all of the ideas and strategies I've got in a giant voice-note, so it can turn it into something that you can actually make sense of.
It can help me structure my thoughts and polish my responses, but it can't have that original, personal, genius, breakthrough moment. It can't be a human.
The magic happens when human creativity uses AI as a thinking partner, not when AI tries to replace human creativity.
AI Gives You What Everyone Else Gets
AI tools are trained on the same business books, blog posts, and case studies that everyone else has access to. They're basically very fast librarians who've read everything ever written about business and can regurgitate it beautifully.
Human Brains Make Connections AI Can't
My brain doesn't just pull from a database of existing knowledge - it combines it all and then makes NEW connections between seemingly unrelated concepts. I see opportunities by combining insights from completely different industries, different business models, different ways of thinking.
AI optimizes for patterns it's already seen. Human creativity breaks those patterns entirely.
Context That Algorithms Miss
AI doesn't understand the nuances of YOUR specific situation - your market dynamics, your personal constraints, the unique positioning opportunities that exist in your exact niche.
Humans can read between the lines of what you're really dealing with. We can look beneath the surface of the words you're saying and see the real problems. We understand the human psychology behind your business challenges. We factor in elements that don't exist in any existing training data like personal experiences for example.
Innovation Requires Human Thinking
If AI could solve your biggest business challenges, you wouldn't still be stuck. The problems worth solving… the ones that could transform your business? They require the kind of creative, contextual, innovative thinking that only comes from human brains. Full stop.
“in a few words, let me know the reason for your call”
“OPERATOR!!!!”
“I didn't get that. in a few words…”
“Op-er-at-orrrr”
There's a reason we all get frustrated when stupid AI tries to guess what we want.
I'm there hammering # into the phone hoping it'll give up the loop of trying to guess my niche situation.
Same goes in business.
If you just want to speak with the operator (metaphorically) You'll LOVE talking with Tri, (me) in the private section of The 3am Thinkers Club!!
It's a real HUMAN there to help.
This Def Isn't for Everyone
I'm looking for specific types of people to work with. Those 3am Thinkers sums it up mostly, because IYKYK!
But also creative, strategic thinkers who understand that the best advice is worth investing in, and who actually implement things instead of just collecting knowledge.
No knowledge collectors please! This isn't antiques business roadshow.
You'll Love This If:
You run a successful business - generating revenue, facing strategic challenges, not just planning to maybe start something someday, or have more of a hobby.
You implement stuff - you've taken strategic advice before and actually used it. Because honestly, ideas are only valuable when you do something with them.
You appreciate good thinking - you understand the difference between generic advice, and insights that actually fit your specific situation.
You're over generic solutions - you need strategic thinking that considers your market, your constraints, your opportunities. Not one-size-fits-all frameworks.
You'll Hate This If:
You want social media help - That’s not my kind of thing. PLENTY of people can help you with socials. I’m here for solving strategic problems.
You want to use me like Google - NOPE. Googleable questions will be deleted. I want your real problems. The ones I really need to THINK about. Not, ‘What time’s the best time to post on Instagram…’ Nooooo!!!
You collect courses but don't finish them - if you're looking for more content to consume rather than problems to solve, you'll definitely hate this,
You need step-by-step hand-holding - I give you strategic direction, but you need to be confident enough to handle the rest.
Let’s Stack ‘The 3am thinkers club’ Up Against Everything Else
I'm sure you're familiar with all of these things…
Business coach: $350-2000/month for regular sessions and accountability.
Working with business coaches are amazing. Great if you need structure, but their prices are high, because their time and energy is valuable, as is their knowledge.
Strategic consultant: My consulting rate was and still is $995/hour. And those sessions are RICH in strategy and wild ideas. That's not a crazy price either. Many of your favourite consultants and coaches who you possibly follow online charge way beyond that.
Masterminds: $3,000-30,000/year (I’ve seen them for at 100k+!) I’ve been in a high ticket one, and truly, the value came in the fact you were paying so much because you were WILDLY accountable and took so much action because you weren’t going to waste that investment. Smart really. But it’s not 1:1, it’s out of a lot of people’s budgets, and it’s still not personalised to you.
Courses: $500-5,000ish for long, structured, time consuming learning. Works great if your challenge fits their exact framework, and if you’ve got the kind of mind that’s able to twist examples into your own business model.
sick of reading yet?
Wanna know What the investment is????
i'm doing something fun.
I'm running a welcome back offer that you totally can't beat.
For this one time only
Joining is…
🥁🥁🥁
100% free! bammmmm!
(But it will turn to be paid Eventually… and by then, you'll be like “take my moneyyy”)
I'm not just talking about the free community part of the club. I'm talking about what will end up being the core paid offering.
Getting my personal strategic ideas onto your problems!!!
It’s been years since I’ve had clients and run a business. It’s been years since I had a big email list, and engaged social media accounts. I’m a ghost in this foreign land. I want to focus this next while rebuilding my name, my trust, my visibility and practice doing business again without any pressure while I ease my way back in!
And the best way to do this is by offering this for FREE for as long as I can.
BTW... Even though I haven’t been running a business for a while, I have continued working in Marketing and Strategy. My mind is still FIERCELY active and ready!!!
I’m not hiding the truth that one day, if you want to stay, it will cost money. I can’t live off free.
So now really is the time to join and take advantage!
When will it stop being free & become paid?
I've got no idea TBH.
But if that unknown is what's stopping you from joining while it's free, let me ask you this…
If a fancy restaurant came up to you and said “Hey, can I cook you free meals every day for an unknown amount of time while I get back in the swing of things?" Are you going to say no? To free food? Even if it's for 1 day, 1 week, 1 month, 1 year… WHO CARES it's FREE FOOD!!!
Same goes here. I'm offering a premium service for free while I…
build back my trust with you after so much time away
show you what I (and the other minds who join) are capable of
build this place from the ground up
reconnect with being in business again… See, I want to LOVE doing this. Not be bogged down in all the hard stuff. I just want to do cool shit again.
This is my way of easing back into business slowly and without stress. So take advantage of it for however long it's around for.
What happens once it turns paid?
The only change will be that access to the paid section will now be paid. If you want to go into there, you have to join!
You will still have full access to the community!
The only exception…
People who actively participated during the free period will get a founding members pricing invitation to rejoin. Lurker friends… I’m sorry. But for this free period, I really need your strategic questions coming in and your comments pouring out so that I can build it, so that people can fall in love with it, so that it can WORK, and so that I can continue with it long term! An empty space won’t help anyone. Love ya though.
How do you get in?
You’ve probably noticed: no shiny button, no “JOIN NOW” link throughout the page.
Even though it’s free, you don’t buy your way in. You… kind of earn it.
But don't stress. It's not hard.
Step 1: The Invite
As you know, I’ve been off-grid. Out of sight. Far away from the algorithm.
Instagram knows nothing about me anymore, so my posts don’t get seen. I’m dead to it.
But now that I’m back, I need visibility again.
So if you want in, all I ask if to help me get seen.
Comment on my ‘it's open’ announcement post (I'll link it here when it's up) ‘Look at this’
AND tag at least 2 business buddies who you'd love to be a part of it with you, or who you know would appreciate it.
I'll also verrrrrry much appreciate if you posted in your stories about this… but that's just a favour, not a prerequisite.
Step 2: The Fit Check
This isn’t a random free-for-all.
You need to have read this page and thought: yep, that’s so right for me!
You’ve ticked the boxes, you have a successful established service based business, you’re not running a hobby, you aren’t going to ask social media questions, you're there to genuinely be involved… NOT LURK… Lurkers can come later not now etc etc.
Places like this thrive when the people in there are all on the same page. You can be ANY industry as we can all take inspo from anywhere. But you all need to have the same mindset.
STEP 3: submit a problem or IDEA at least once per month
And comment on posts in the community at least once per week.
Shouldn’t be an issue because that’s the whole premise of why you’re there haha. But if needs to thrive or it’ll flop to continue after the free period. So posting is your payment to stay. And trust me it'll be worth it.
Post a high quality post inside, following the framework, and you get another month for free (until I turn it to paid of course). No posting, and you’ll make room for someone else who commented THINK and tagged pals.
It’s that easy.
Get in by commenting LOOK AT THIS (when the post goes up) and tagging at least two business buddies.
Post something I can get alllll strategic about at least once per month to stay in there free (as long as the space IS actually free).
I'll be approving access once the above step 1 & 2 is complete :)
SNEAK PEek of the plans
Once it becomes paid
Community Tier
$0
LEARN HOW TO THINK LIKE A STRATEGIST
Includes:
Access to the Thinkers Community
Share & Join in strategic posts designed to stretch your mind to think like a strategist
Learn how to DIY solutions to your problems by training yourself to spot those killer strategic ideas
Connect with other minds in various industries to develop your thinking in more unique ways
As you level-up in the community, unlock rewards that will help you with your ideas and problems
❌ Doesn't include support for personal questions. This incredibly valuable space teaches you how to think like a strategist.
This is what you'll be getting FREE!
Think with Tri Tier
$67
Currency: USD
Recurring: Monthly
Investment goes up every 20 members
The earlier you join, the lower your price stays
(You keep the same price for however long you stay)
I will personally craft strategies to solve your problems, or give feedback on your ideas
Everything in the Community Tier
Submit your problems or idea privately and receive a for done-for-you, custom strategic ideas given to you personally by me (up to 2 x per week as these are BIG)
Access to the growing library of strategies to learn from
Access to fortnightly live strategic breakdowns to pull your problems apart more
Be apart of Trish’s world and examples and her own 3am thinks. You are her people.
1 x 50% off voucher for a 40 min VIP call with Tri
Speak with Tri Tier
$867
Currency: USD
Recurring: Monthly
Work personally with Tri on building your strategies
Everything in the Think with Tri tier, and the Community Tier
1 x fortnightly 40 min strategy call with me to work through your problems and design innovative strategic solutions